DOOH Academy - Digital and Programmatic Fundamentals

An introduction to digital and programmatic out of home media for Digital Planners, Media Buyers, Media Operators, and Out of Home Sales and Operations Teams. Taught through interviews with 15 OOH industry experts.

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Course Curriculum

1. 1.0 Digital & Programmatic Fundamentals Course Intro
2. 1.1 Industry Outlook Featuring: Barry Frey, President & CEO, DPAA Global
3. 1.2 Market Opportunity Featuring: Jim Wilson, President Madhive & Former CEO Talon NA
1. 2.1 Acronyms and Vocabulary Featuring: Jeff Gunderman, Founder, DOOH Academy
2. 2.1 Acronyms & Vocabulary Quiz
1. 3.1 Programmatic Basics Pt 1 Featuring: Leslie Lee, SVP Markeing, Vistar Media
2. Programmatic Basics Pt1 Quiz
3. 3.2 Programmatic Basics Pt 2 Featuring: Kira LeBlanc, Global CMO, Hivestack by Perion
4. Programmatic Basics Pt 2 Quiz
1. 4.1 Media Planning Pt 1 Featuring: Montana Accavallo, VP Client Success & Programmatic, Screenverse
2. Media Planning Pt 1 Quiz
3. 4.2 Media Planning Pt 2 Featuring: Marc Bartholomew, SVP, Dentsu
4. Media Planning Pt 2 Quiz
1. 5.1_AudienceTargeting Featuring: Leslie Lee, SVP Marketing, Vistar Media
2. Audience Targeting Quiz
1. 6.1 Sell Side Platform (SSP) Pt 1 Featuring: Eric Lamb, SVP Enterprise Solutions, Vistar Media
2. Sell Side Platform (SSP) Pt 1 Quiz
3. 6.2 Sell Side Platform (SSP) Pt 2 Featuring Nick Bennett, SVP Partnerships, Place Exchange
4. Sell Side Platform (SSP) Pt 2 Quiz
1. 7.1 Audience Measurement Pt 1 Featuring: Ari Buchalter, CEO, Place Exchange
2. Audience Measurement Pt 1 with Ari Buchalter - Quiz
3. 7.2 Audience Measurement Pt 2 Featuring: Scott Fiachetti, EVP Marketing, Geopath
4. Audience Measurement Pt 2 with Scott Fiachetti - Quiz
5. 7.3 Audience Measurement Pt 3 Featuring: Chris Luken, SVP of Product, Geopath
6. Audience Measurement Pt 3 with Chris Luken - Quiz
1. 8.1 Demand Side Platform (DSP) Featuring: Lucy Markowitz, SVP, GM US Marketplace, Vistar Media
2. Demand Side Platform (DSP) Quiz
1. 9.1 Mediation / Header Bidding Featuring: Andreas Soupliotis, Founder & GM, Hivestack by Perion
2. Mediation / Header Bidding Quiz
3. 9.2 Ad Server Featuring: Andreas Soupliotis, Founder & GM, Hivestack by Perion
4. Ad Server Quiz
1. 10.1 Campaign Measurement Featuring: Jonathan Frangakis, CCO, Reveal Mobile
2. Campaign Measurement Quiz
1. 11.1 The OmniChannel Opportunity Featuring: Leslie Lee, SVP Marketing, Vistar Media
2. The OmniChannel Opportunity Quiz
1. 12.1 Publisher Programmatic Sales Strategy Featuring: Kevin Romano, Founder & CEO, CEN Media Group
2. Publisher Programmatic Sales Quiz
1. Course Survey

About this course

$49.99
38 lessons
5 hours of video content

Get Certified in Digital & Programmatic Out of Home Media

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Course Curriculum

Module 1: Introduction & Market Outlook for Digital Out of Home Media

Module 2: Acronyms & Vocabulary

Module 3: Digital Out of Home Media - Programmatic Basics

Module 4: Digital Out of Home Media Planning

Module 5: Audience Targeting in OOH Media

Module 6: Understanding the SSP - Sell Side Platform

Module 7: Audience Measurement in Out of Home Media

Module 8: Understanding the DSP - Demand Side Platform

Module 9: Mediation (Header Bidding) and Ad Serving

Module 10: Campaign Measurement (Outcome Measurement)

Module 11: The OmniChannel Opportunity for Programmatic Digital Out of Home Media

Module 12: Out of Home Publishers Programmatic Sales Strategy

Course Survey

About this course

Get Certified in Digital & Programmatic Out of Home Media