DOOH Academy

Welcome: Programmatic DOOH Sales Master Class Introduction

1.1: Acronyms & Vocabulary for PDOOH Sales Master Class

1.1: QUIZ - Acronyms & Vocabulary

1.2: DOOH Publisher Sales Team Structure Overview

1.3: Understanding the HoldCo Agency Structure

1.4: Understanding the Independent Agency Structure

1.2 - 1.4: QUIZ - Sales Team & Agency Structure

1.5: DSP Demo - Understanding the Programmatic Buying Process

1.5: QUIZ - DSP

Module 2: Introduction & Meet the Experts

2.1a: Intro to Programmatic Sales Pt. 1

2.1b: Intro to Programmatic Sales Pt. 2

2.1: QUIZ - Intro to Programmatic Sales

2.2: Selling Open Exchange

2.2: QUIZ - Open Exchange (OE)

2.3a: Selling Private Marketplace Deals Pt. 1

2.3b: Selling Private Marketplace Deals Pt. 2

2.3: QUIZ - Private Marketplace (PMP)

2.4a: Selling Programmatic Guaranteed Pt. 1

2.4b: Selling Programmatic Guaranteed Pt. 2

2.4: QUIZ - Programmatic Guaranteed (PG)

2.5: Programmatic Sales Networking

2.5: QUIZ - Sales Networking

2.6: Selling Programmatic with Data & Insights

2.6: QUIZ - Selling with Data & Insights

2.7: Industry Experts Words of Wisdom

2.7: QUIZ: Words of Wisdom

Module 3: Introduction & Meet the Experts

3.1: Selling Programmatic - Publisher Sales Overview

3.1: QUIZ - Publisher Programmatic Sales Overview

3.2: Selling Programmatic Open Exchange

3.2: QUIZ - Selling Open Exchange

3.3a: Selling Programmatic Private Marketplace Part 1

3.3b: Selling Programmatic Private Marketplace Part 2

3.3a/b: QUIZ - Selling Private Marketplace

3.4: Selling Programmatic Guaranteed

3.4: QUIZ - Selling Programmatic guaranteed

3.5a: Programmatic Sales - Networking - Part 1

3.5b: Programmatic Sales - Networking - Part 2

3.5a/b: QUIZ - Sales Networking

3.6a: Selling Programmatic with Data - Part 1

3.6b: Selling Programmatic with Data Part 2

3.6a/b: QUIZ - Selling with Data & Measurement.

3.7: Programmatic Sales - Expert Words of Wisdom