Billboard Operators Guide to Digital & Programmatic: CERTIFICATION COURSE

For Entry and Mid-Level Learners

The Billboard Operators Digital & Programmatic Certification Course is specifically designed for independent billboard operators management, sales, and operations teams, and media planners and buyers wanting to learn more about programmatic for the digital billboard industry. Perfect for beginners and more advanced learners alike, 14 Industry Experts take you through all aspects of digital and programmatic billboards plus there are three bonus segments from leading companies who help independent operators better monetize their inventory. Passing the course earns you a certification credential that can be displayed on your LinkedIn page. Expand your digital and programmatic expertise today!
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Course curriculum

    1. Intro to the Billboard Operators Guide to Digital & Programmatic - CERTIFICATION COURSE

    1. Billboard Industry Overview with Anna Bager, President & CEO, OAAA

    2. Billboard Industry Overview QUIZ

    3. The Billboard Industry by the Numbers with Steve Nicklin, SVP Marketing and Analytics, OAAA

    4. Billboard Industry by the Numbers - QUIZ

    1. Considerations in your SSP Connection and Inventory Management with Jordan Fraser, Senior Director, Enterprise Sales, Vistar Media

    2. SSP Connection and Inventory Management - QUIZ

    3. Understanding the Role of the DSP - Demand Side Platform with Hussein Khader, Founder & CEO, The Neuron

    4. The Role of the DSP - QUIZ

    5. The value of Ad Serving and Mediation (Header/Bidding) for Independent Billboard Operators with Mike Neel, VP Publisher Solutions, Hivestack by Perion

    6. Ad Serving & Mediation - QUIZ

    1. Programmatic Sales & Operations Tips and Tricks for Billboard Operators from Neil Shapiro, VP Programmatic, OUTFRONT Media

    2. Programmatic Sales & Operations Tips & Tricks - QUIZ

    3. The Importance of your SSP connection for Programmatic Success with Ian Dallimore, GM Programmatic, Lamar Advertising Company

    4. The Importance of your SSP connection - QUIZ

    1. Guide to Monetizing your Digital Billboard Inventory Smartly with Matt Hood, Director of Progammatic, Adams Outdoor

    2. Monitizing your Digital Billboard Inventory Smartly - QUIZ

    3. Lessons Learned While Implementing a Programmatic Sales Strategy for an Independent Billboard Operator with John Murrow, CCO, Trailhead Media

    4. Lessons Learned while Implementing a Programmatic Sales Strategy - QUIZ

    1. The Value of Outcomes Measurement to Prove the Efficacy of your Digital Billboard Operations with Jonathan Frangakis, CCO, Reveal Mobile

    2. Outcomes Measurement - QUIZ

    3. The Role of Data in the Billboard Buying and Selling process with Dan Hight, VP Advertising & Media Partnerships, Placer

    4. The Role of Data in Buying & Selling Billboards - QUIZ

About this course

  • $49.99
  • 30 lessons
  • 4.5 hours of video content

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