Course curriculum

    1. Intro to the Billboard Operators Guide to Digital & Programmatic - CERTIFICATION COURSE

    1. Billboard Industry Overview with Anna Bager, President & CEO, OAAA

    2. Billboard Industry Overview QUIZ

    3. The Billboard Industry by the Numbers with Steve Nicklin, SVP Marketing and Analytics, OAAA

    4. Billboard Industry by the Numbers - QUIZ

    1. Considerations in your SSP Connection and Inventory Management with Jordan Fraser, Senior Director, Enterprise Sales, Vistar Media

    2. SSP Connection and Inventory Management - QUIZ

    3. Understanding the Role of the DSP - Demand Side Platform with Hussein Khader, Founder & CEO, The Neuron

    4. The Role of the DSP - QUIZ

    5. The value of Ad Serving and Mediation (Header/Bidding) for Independent Billboard Operators with Mike Neel, VP Publisher Solutions, Hivestack by Perion

    6. Ad Serving & Mediation - QUIZ

    1. Programmatic Sales & Operations Tips and Tricks for Billboard Operators from Neil Shapiro, VP Programmatic, OUTFRONT Media

    2. Programmatic Sales & Operations Tips & Tricks - QUIZ

    3. The Importance of your SSP connection for Programmatic Success with Ian Dallimore, GM Programmatic, Lamar Advertising Company

    4. The Importance of your SSP connection - QUIZ

    1. Guide to Monetizing your Digital Billboard Inventory Smartly with Matt Hood, Director of Progammatic, Adams Outdoor

    2. Monitizing your Digital Billboard Inventory Smartly - QUIZ

    3. Lessons Learned While Implementing a Programmatic Sales Strategy for an Independent Billboard Operator with John Murrow, CCO, Trailhead Media

    4. Lessons Learned while Implementing a Programmatic Sales Strategy - QUIZ

    1. The Value of Outcomes Measurement to Prove the Efficacy of your Digital Billboard Operations with Jonathan Frangakis, CCO, Reveal Mobile

    2. Outcomes Measurement - QUIZ

    3. The Role of Data in the Billboard Buying and Selling process with Dan Hight, VP Advertising & Media Partnerships, Placer

    4. The Role of Data in Buying & Selling Billboards - QUIZ

About this course

  • $79.99
  • 30 lessons
  • 4.5 hours of video content

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