The Billboard Operators Digital & Programmatic Certification Course is specifically designed for billboard operators sales and operations teams, and media planners and buyers wanting to learn more about programmatic for the digital billboard industry.
Course curriculum
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Intro to the Billboard Operators Guide to Digital & Programmatic - CERTIFICATION COURSE
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Billboard Industry Overview with Anna Bager, President & CEO, OAAA
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Billboard Industry Overview QUIZ
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The Billboard Industry by the Numbers with Steve Nicklin, SVP Marketing and Analytics, OAAA
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Billboard Industry by the Numbers - QUIZ
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Considerations in your SSP Connection and Inventory Management with Jordan Fraser, Senior Director, Enterprise Sales, Vistar Media
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SSP Connection and Inventory Management - QUIZ
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Understanding the Role of the DSP - Demand Side Platform with Hussein Khader, Founder & CEO, The Neuron
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The Role of the DSP - QUIZ
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The value of Ad Serving and Mediation (Header/Bidding) for Independent Billboard Operators with Mike Neel, VP Publisher Solutions, Hivestack by Perion
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Ad Serving & Mediation - QUIZ
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Programmatic Sales & Operations Tips and Tricks for Billboard Operators from Neil Shapiro, VP Programmatic, OUTFRONT Media
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Programmatic Sales & Operations Tips & Tricks - QUIZ
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The Importance of your SSP connection for Programmatic Success with Ian Dallimore, GM Programmatic, Lamar Advertising Company
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The Importance of your SSP connection - QUIZ
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Guide to Monetizing your Digital Billboard Inventory Smartly with Matt Hood, Director of Progammatic, Adams Outdoor
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Monitizing your Digital Billboard Inventory Smartly - QUIZ
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Lessons Learned While Implementing a Programmatic Sales Strategy for an Independent Billboard Operator with John Murrow, CCO, Trailhead Media
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Lessons Learned while Implementing a Programmatic Sales Strategy - QUIZ
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The Value of Outcomes Measurement to Prove the Efficacy of your Digital Billboard Operations with Jonathan Frangakis, CCO, Reveal Mobile
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Outcomes Measurement - QUIZ
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The Role of Data in the Billboard Buying and Selling process with Dan Hight, VP Advertising & Media Partnerships, Placer
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The Role of Data in Buying & Selling Billboards - QUIZ
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About this course
- $79.99
- 30 lessons
- 4.5 hours of video content