DOOH Academy - Digital and Programmatic Fundamentals Jordan

This course is customized to the Jordanian market. It is designed for digital planners, media buyers and out of home media sales people in Jordan, who want a thorough knowledge of the full buy and sell sides of digital and programmatic out of home media.

Buy $49.99

Course Curriculum

1. Digital & Programmatic Fundamentals - Jordan Market Edition - Intro
2. 1.1 Industry Outlook
3. 1.2 Jordan Market Outlook & Opportunity
1. 2.1 Acronyms and Vocabulary
2. 2.1 Acronyms & Vocabulary Quiz
1. 3.1 Programmatic Basics Pt 1
2. Programmatic Basics Pt1 Quiz
3. 3.2 Programmatic Basics Pt 2
4. Programmatic Basics Pt 2 Quiz
1. 4.1 Media Planning Pt 1
2. Media Planning Pt 1 Quiz
3. 4.2 Meda Planning Pt 2
4. Media Planning Pt 2 Quiz
1. 5.1_AudienceTargeting
2. Audience Targeting Quiz
1. 6.1 Sell Side Platform (SSP) Pt 1
2. Sell Side Platform (SSP) Pt 1 Quiz
3. 6.2 Sell Side Platform (SSP) Pt 2
4. Sell Side Platform (SSP) Pt 2 Quiz
1. 7.1_Audience Measurement
2. Audience Measurement Quiz
1. 8.1 Demand Side Platform (DSP) Pt. 1
2. Demand Side Platform (DSP) Pt. 1 Quiz
3. 8.2 Demand Side Platform (DSP) Pt. 2
4. Demand Side Platform (DSP) Pt. 2 Quiz
1. 9.1 Mediation / Header Bidding
2. Mediation / Header Bidding Quiz
3. 9.2 Ad Server
4. Ad Server Quiz
1. 10.1 Campaign Measurement
2. Campaign Measurement Quiz
1. 11.1 OmniChannel Opportunity
2. OmniChannel Opportunity Quiz
1. 12.1 Publisher Programmatic Sales Overview
2. Publisher Programmatic Sales Overview Quiz

About this course

$49.99
35 lessons
6.5 hours of video content

Get Certified in Digital & Programmatic Out of Home Media

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Course Curriculum

Module 1: Intro & Market Overview

Module 2: Acronyms & Vocabulary

Module 3: Programmatic Basics

Module 4: Media Planning

Module 5: Audience Targeting

Module 6: Sell Side Platform (SSP)

Module 7: Audience Measurement

Module 8: Demand Side Platform (DSP)

Module 9: Mediation (Header Bidding) and Ad Serving

Module 10: Campaign Measurement

Module 11: OmniChannel Opportunity

Module 12: Publishers Programmatic Sales Strategy

About this course

Get Certified in Digital & Programmatic Out of Home Media