Unlock the Power of OOH Campaign Measurement
Discover how audience and campaign measurement can elevate your sales strategy in the OOH media industry.
Learn to measure critical metrics like Brand Awareness, Brand Lift, Store Traffic, App Downloads, Web Search, and Sales Lift, for actionable insights.
Gain the knowledge to start implementing campaign and outcomes measurement effectively today.
Learn tips, strategies and insider knowledge that you can use to add measurement to your sales strategy immediately.
Meet Our Speakers
Jonathan Frangakis - Expert Guest
Chief Commercial Officer, Reveal Mobile
Jonathan brings a wealth of expertise in OOH campaign measurement, empowering media agencies and sellers to unlock the full potential of their campaigns.
Jeff Gunderman - Host
Founder, DOOH Academy
Jeff is the founder of the DOOH Academy, a platform designed to elevate the OOH industry through education. A firm believer that campaign measurement is a key ingredient in helping the OOH industry capture more share of the omnichannel media budgets.
Why Attend?
Join us for an insightful webinar designed for media sellers and OOH planning agencies. Learn how to harness the power of audience and campaign measurement to boost sales and secure a larger share of revenue in the OOH media landscape. Understand how to effectively present campaign results to clients, fostering trust and securing increased budgets.
What People Are Saying
Testimonials build trust — fast. Discover how our webinar is transforming OOH media strategies and empowering professionals to achieve greater success.
The Amplifying Effect: How Moving OOH Media Enhances Campaign Performance A national media agency tested whether adding moving OOH formats to traditional static billboard campaigns would amplify overall campaign performance. The Challenge: The agency's client was running static billboard campaigns but couldn't quantify whether adding mobile OOH (wrapped vehicles, LED trucks) would justify the additional spend. The Solution: Reveal measured both the static-only and combined (static + moving) campaign flights using control vs. exposed methodology across 12 markets. Results: Foot Traffic Lift +47% Lift with combined formats vs. 28% for static alone Brand Awareness +18pt Incremental lift in aided awareness Cost Efficiency 2.1x Better CPV than static-only campaigns
Personal Finance App Mobile OOH Attribution A fintech company ran a mobile billboard campaign in 5 major metros to drive app downloads and needed attribution beyond last-click. The Challenge: The app company's digital attribution models couldn't account for OOH exposure. They suspected their billboards were driving downloads but had no data to prove it. The Solution: Reveal tracked mobile billboard routes, measured device exposure along those routes, and attributed app installs within a 14-day window. Results: App Download Lift: +29% Incremental installs in exposed markets Brand Search Lift: +41% Increase in branded search queries 5 Markets Measured NYC, LA, Chicago, Miami, Dallas
How OOH + CTV Lifted Campaign Performance A national retailer paired out-of-home with connected TV to measure the cross-channel lift on store visits. The Challenge: The retailer was investing in both OOH and CTV independently but had no way to measure whether the channels were reinforcing each other or duplicating reach. The Solution: Reveal's omni-channel measurement tracked audiences exposed to OOH, CTV, or both, then measured incremental foot traffic to 200+ store locations. Results: Combined Lift: +62% Foot traffic lift for OOH + CTV exposed audiences OOH Only Lift: +31% Foot traffic lift for OOH-only exposed Audience Overlap: +24% Of OOH-exposed also saw CTV ads
Ready to Elevate Your OOH Strategy?
Unlock the secrets to OOH campaign success and position yourself for growth in the industry. Take the first step towards maximizing your revenue potential today!
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