Strategic Advisory

Ad Tech Operators • Media Agencies • OOH Publishers • In-Store Retail Networks

DOOH Academy helps media and ad-tech companies accelerate growth, optimize performance, and build stronger sales organizations. We work with DOOH publishers and in-store retail media operators to optimize digital and programmatic revenue — from SSP onboarding and operational optimization to programmatic sales training, go-to-market strategy, and revenue growth. We help OOH publishers strengthen direct sales across local, agency, national, and programmatic channels through sales strategy, training, and execution. We also advise ad-tech companies on market entry, expansion, positioning, and sales strategy in the U.S. and markets around the world.
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ADVISORY

Advisory Clients

Adams Outdoor
AiOO Tech
CEN Media Group
Innovare Medical Media
Reagan Outdoor Advertising
Robinson Outdoor

Testimonials

Success Through the Eyes of Our Clients.

“Jeff Gunderman, Founder of DOOH Academy, is a knowledgeable and inspiring leader whose expertise in programmatic education has greatly helped us navigate and understand the digital out-of-home advertising industry. I highly recommend Jeff to anyone seeking strategic guidance, innovative ideas, and a strong understanding of DOOH and programmatic advertising. We also put our entire sales team through the DOOH Academy 10-Day Sales Bootcamp. Our team gained practical tools to improve consultative selling, prospecting, and sales effectiveness — helping them become stronger, more trusted partners to our customers.”

Wes Bell, President - Robinson Outdoor

“We were looking for ways to grow our programmatic business and determine the right strategy for increasing revenue. That’s when we brought in Jeff Gunderman. His expertise, guidance, and ideas have been incredibly valuable to our business — helping us more than double our programmatic revenue. Anyone looking to grow their programmatic business should talk to Jeff.”

John Murrow, President & CEO - Trailhead Media

““Jeff Gunderman has been a trusted advisor and valued partner to CEN Media Group for many years. His deep expertise in digital and programmatic out-of-home media, extensive industry relationships, and genuine commitment to our success have been instrumental in helping us strengthen our programmatic strategy, improve campaign performance, grow revenue, and identify opportunities in new markets. Jeff is exceptionally knowledgeable, well-connected, responsive, and hardworking. He consistently goes above and beyond, bringing practical insight and strategic guidance that have made a meaningful difference to our business. I recommend Jeff without reservation to any organization looking to accelerate its digital or programmatic DOOH efforts.””

Kevin Romano, CEO, CEN Media Group

“We engaged Jeff Gunderman and DOOH Academy for both sales training and programmatic advisory. Our entire sales team completed the 10-Day Sales Bootcamp, gaining practical skills in consultative selling, prospecting, time management, objection handling, and more — all specifically tailored to out-of-home media sales. Jeff has also become a trusted advisor on our programmatic strategy, bringing deep industry knowledge, strong relationships, and sound guidance. We look forward to continuing to work with Jeff as we grow our business.”

Christine Lanziano, President